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Reason: Softwhite was started by Rick White who now serves as its President and chief software developer. Rick started the company because he saw a need to assist businesses and organizations in their quest to store and access information. The mission may sound familiar, but his own experience as a small business executive taught him that though software products and software technologies abound, the difficulty lies in bridging the gap between bytes and business, of making informed choices among the panoply of options. Conundrum: How to bring technology to bear on the issues of running your business? History Repeats: The question comes up frequently, but the answer too often is to turn to make-shift, ill-informed solutions that require a bit too much baling wire and bubble-gum. Information ends up repetitively spread across small, disjointed islands. Not only do systems fail to communicate, but data becomes ragged and uncoordinated. For companies or departments for whom large, enterprise solutions are either beyond budget or inappropriate, another approach is needed. This approach needs to be intelligent but practical, comprehensive but thrifty in its use of resources. The right solution needs to be on the right scale. It needs to fit. Burn Out: All too often projects are bigger than their britches and do not get completed. Design is off-track or overblown. Planning and designing (the process of mapping software features and capabilities to your business process) is too hasty or inexpert. Most projects fail as a result of poor or inadequate planning. Frontier Mission: It is at the center of our mission to plan software solutions properly and painstakingly. Our aim is to be partners in your business process. We feel that knowing your business comes first. Only then, after taking the time to discuss with you and learn from you about your business or organization process, do we move on to the solution, to the planning and eventual implementation of your existing modus operandi in the information technology context. Yes, in the course of learning and formally discussing how and when you access and share information, we often help you discover new ways of conceptualizing and organizing this data, but the hallmark of change is caution. Your business needs to be aided, not upbraided and reinvented. Friendship: Planning. Business modeling. Solutions that meet business needs and that fit your size and bring problems to heel. To do all these things requires a relationship. The second key component to our mission is maintaining the relationship to your business over the long-haul. Aside from the need for long-term technical and user support, we strive to keep pace as your company grows and its needs change. We stay in touch. What’s more we strive to anticipate your needs. Well conceived solutions have enough elasticity and prescience to adapt. Brush Strokes: One way to adapt is to think components. Our solutions are most frequently component based, either conceptually or physically or both. What are components? What does this buzz-word mean? In the broadest, non-technical sense it means small pieces designed to work as a whole greater than their parts. And small parts mean that the bigger whole is flexible and can be extended and altered over time without requiring wholesale replacement. Software does not trade-in. It can only move on and adjust or enter obsolescence. Zeitgeist: With the right consideration and professional foresight, the software can move on and adapt to your needs as your business or organization adapts to forces of market or mission. Automated processes may exist but need to be overhauled. What stays and what goes? Your existing Access database may just need some help. It works well but falls short somewhere, or is it here, there, and everywhere? Perhaps it is destined to be one component among several or just maybe you have outgrown and it and need something more robust. As for the legacy DOS accounting package, full replacement may be the only sane answer. Expression: This leads to identification of one more element in our mission statement, one that we are most proud of: creativity. We are creative in ways of combining old and new. We are creative in taking what you have and doing better. Creative for us means building software that works and that people want to use. Our relationship to you extends to the task of selling the product to those who will use it, of working with users whose acceptance is the acid test of success, of providing appropriate training, of generating enthusiasm. |
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